Senior Living on the Suncoast

CAREing with Brittany from Seniors Blue Book

November 09, 2020 Steve Bennet-Martin, Brittany Jennings Season 1 Episode 36
Senior Living on the Suncoast
CAREing with Brittany from Seniors Blue Book
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Senior Living on the Suncoast
CAREing with Brittany from Seniors Blue Book
Nov 09, 2020 Season 1 Episode 36
Steve Bennet-Martin, Brittany Jennings

In the first live recording of Senior Living on the Suncoast, Steve welcomes back local expert Brittany Jennings to help give updates on Seniors Blue Book, as well as the planning they are putting into the Suncoast Senior CARE Awards, premiering two weeks from this episode's launch!

Are you a profession listening live-ish? Check out Seniors Blue Book Facebook page for info on both their Marketing Mania and the CRC meeting Wednesday November 11th: https://www.facebook.com/SeniorsBlueBookMSC

VOTE IN THE CARE AWARDS TODAY AT WWW.HAPPYLIFEPOD.COM !!

Support the show (http://www.patreon.com/happylifepod)

Show Notes Transcript

In the first live recording of Senior Living on the Suncoast, Steve welcomes back local expert Brittany Jennings to help give updates on Seniors Blue Book, as well as the planning they are putting into the Suncoast Senior CARE Awards, premiering two weeks from this episode's launch!

Are you a profession listening live-ish? Check out Seniors Blue Book Facebook page for info on both their Marketing Mania and the CRC meeting Wednesday November 11th: https://www.facebook.com/SeniorsBlueBookMSC

VOTE IN THE CARE AWARDS TODAY AT WWW.HAPPYLIFEPOD.COM !!

Support the show (http://www.patreon.com/happylifepod)

Steve:

hello there, everyone. And welcome to senior living on the Suncoast. I'm your host, Steve Bennett, Martin. And I'm happy to bring you the only senior centered podcast to assist us all. As we navigate the complex systems of aging together. Up and down the Suncoast to Florida. My mission with this podcast is to help make sure that the rest of your life is the best of your life, which means today we'll be talking with returning guests expert, the fabulous Brittany Jennings. Welcome back

Brittany:

to the show, Brittany, thank you so much. I am always excited to be here with you, Steven, doing anything. So thanks for having me.

Steve:

It is always a pleasure to have you on, and I'm happy to have you on today to help announced and promote the fact that seniors blue book is a proud platinum level sponsor of the care awards. Well, before we get into that, what's been new at senior's blue books. Since the last time we connected a couple months ago.

Brittany:

So I think, and it's, it's weird to say this, but over the last cause it's been seven or eight months and it's kind of this new world has happened. we have grown tremendously on the digital media side, so I'm super, we really have, we've been doing a lot of live videos with our partners and truly just finding new and innovative. Ways to create, that that need for, you know, again, senior living or resources, whatever it might be, just to get the word out, continue education. Of course. So we've just been doing a lot of digital media stuff and that's been really great for us.

Steve:

Yes. Well, wonderful. And I've been seeing it and enjoying it and being privileged to take part in some of it. And you guys have certainly adapted. Quite well, I always joke that you, between you and I, we should start some sort of like professional how to with social media during COVID networking, because you're doing amazing with it.

Brittany:

Oh, thank you. Well, I know the first, like, you know, a month or two, there was a lot of people reaching out to myself as well as you just trying to figure out, like, how do I use. Let's do it. How do we, you know, how do we do this and that? And I

Steve:

remember internet,

Brittany:

and also, I remember the first like month I was using Skype, which really cracked me up because Skype is like, I guess apparently a thing of the past, but that was my most recent, like at that time I was gonna say, well, at the time, no

Steve:

one had ever heard of Zoomba for like everyone. I even did my weekly Skype with Steve networking calls.

Brittany:

Exactly. So we moved over to zoom and,

Steve:

and you had more than like five people on Skype. It started getting sloppy. So yes, we moved over to zoom and we've been zooming ever since. Yes. But, speaking of the care awards, it is in two weeks from today, we'll actually be doing the live award announcements. So as a platinum sponsor, what drew, seeing your split book with you and Samantha to get involved?

Brittany:

Well, we, our mission is to literally kind of make everybody else's business our business in the sense of, we want to support everything in town we can from nonprofits from of course our advertising partners. So with you, of course, being with hardass, and of course everything, all the community is involved in the categories. It made a hundred percent complete sense for us to get involved with, with the care awards and be a platinum sponsor.

Steve:

Yes. Well, I am so glad that you are, especially since you, I already recruited you to be my cohost,

Brittany:

which we are. Yes.

Steve:

So why do you think it's important for professionals to vote for the care awards and get involved?

Brittany:

I think especially this year, we've all kind of said this, but more than ever. I think it's a, it's a great time for this award show to start and to be the first annual up. So I think to be able to give people recognition for all the hard work that they've done, all the communities from, you know, again, there's over what, over 40 categories. So to be able to kind of focus in and hone in on the people that have worked so hard and then, you know, whether it's communities or again, resources, but also individual caregivers, you know, This position such as the best housekeeper, you know, it's so crucial to these people to be recognized, even if they are not out and about bragging about it in the sense they are going to be feeling really, really good on the inside about it.

Steve:

Yes. And similarly, why do you think it's important for the seniors and the caregivers in the community who see or listen to this to get involved?

Brittany:

I think that, the seniors and caregivers are, you know, with us already, we're, we're really involved with them. We want them to be interactive with everything we do at blue book. So again, I think this just promoting this, care awards event for them to be able to recognize and say, thank you to a caregiver, specifically, a CNA or whoever it is that's really spent. You know, their personal time. We all know that it's not a nine to five thing. We know that this is your heart and soul, and that's what we pour into it. So I think for seniors and caregivers to get involved is more important than ever. And for them to go on to happy life, pod.com and put in their votes for the final nominations.

Steve:

Yeah, exactly. And Brittany is right and doing a part of my job for me, but yes, vote today at. Www dot happy life, pod.com. But yeah, one thing I like and why I've been so happy that so many caregivers and seniors are getting involved and it's not just professionals, is that oftentimes. Especially people in positions like yours in mind, when we're out networking at the networking events, we always see people's kind of best foot forward. And so the seniors and the caregivers that are the ones who are hiring these private duty companies are having their loved ones in these communities are living in the independent living communities. For many of these voters. It's really them also giving this voice on who they really love and appreciate for their care. And so it makes it that much more personal that it's not just a popularity contest, but it truly is a best stuff.

Brittany:

Exactly. And I think, again, for those seniors and caregivers, we become their family. I mean, that's ultimately, our goal is for them to feel as comfortable with us and be able to rely on us just like family. So again, for them to be able to go on and nominate, or I'm sorry, vote for, you know, who is their, their favorite of his is really important right now for them to jump on and do that.

Steve:

Yes. And speaking of caregivers and seniors, one thing that I've seen online, but I would love to even learn more about myself and for my audiences. What is exactly involved in the 2021 caregiver calendar that you offer and how can one access it?

Brittany:

So we actually have a brand new website it's just seniors, blue book.com and you can actually check out there are over 20 different locations, of course, across the United States. that people can kind of kind of tune into. So with our market specifically Manatee Sarasota, and in Charlotte counties, they can basically go on there and see the events that are happening specifically to them as caregivers. So I would say from support groups to, there are communities such as hard as, and things that are hosting events for seniors specifically, of course, safely, right now, as we're, we're still going through this time. so they can basically, again, that's the best way to do it is to go onto the website, seniors blue book.com. Yes, we are like one of the big things we've done during this past, you know, time period is really, really build on our social media platforms to support our partners, but also to make sure that we're putting all the information out there that caregivers need, and that seniors need to make sure they're living their best life during this journey of aging.

Steve:

Yeah. Now, Brittany, and one thing I want to actually give kind of seniors blue book credit for, but also advice to professionals that are listening is after traveling the state when I was working through Omnicare, my first big realization is I was shocked that seniors blue book was not everywhere in the world for a senior year, but the second one was that like similarly outside of our little area of the Suncoast and going down the sun coast, like down South towards Naples and everything, but that. People don't use Facebook as much, like when I was up in Jacksonville or in Tallahassee and asking people for like, or, you know, trying to follow up with these professionals on Facebook, I get declined or ignored because who'd uses Facebook for social media for outside of work. But like you guys, because you are so active on Facebook, I feel like as part of the reason why in our community, it's regular. If you have a good sales visit where you meet someone, like you look them up and see if they're on Facebook and you add them. Before, you know, it there's like 50, 60 mutual friends with people that you're meeting because we have this great community. And I feel like you guys are part of the ones that really built that in our area. So thank you.

Brittany:

Oh, thank you. That's I mean, that's truly, what we're trying to build is just for people to kind of look at blue book as a hub, whether it's networking or again, for seniors and caregivers as a resource. So whatever that somebody needs that we're here for them. So we get phone calls, we get website inquiries. We get all sorts of stuff through Facebook messenger. we're again, just trying to be in every media outlet to make sure people know that we're here for them and whether they're starting their journey in the middle of a crisis or they're pre-planning, which hopefully we all are planning.

Steve:

Planning is always less stressful than a crisis, obviously. But sometimes it bears repeating that it's helped to preplan.

Brittany:

Actually, we can't plan for a crisis, but again, whether whatever situation somebody is in with their journey, whether it's themselves or someone that's a loved one, we're here for them. And again, we're on all platforms. So that's really been the goal to just kind of bring together that community of people.

Steve:

Yes. And this episode is not only going live on Facebook for our first ever live episode, but it will also be going live later today through the typical podcast feed on Monday, the 9th of November. And so for later this week, I had a professional event event to announce, but yours comes first. So you tell us about yours and then I'll share the one that I found.

Brittany:

Thank you. So we are actually this week on the 11th. we have a, which is Wednesday by the way. so we actually have a marketing mania and we've been doing them through zoom. So we posted on Facebook again, we also have a registration on our website and so PR professionals that are out there that are listening, if you're wanting to connect with other people and truly get to know some of the, Some of the resources in town, some of the senior housing, some of the different people that are involved in everyday senior care in this area, this is your best way to do it. There's no, there's no cost for it. It's literally jumping onto a zoom call for about 45 minutes. and we always have a host. So one of our advertising partners kind of takes that stage for about 15 minutes and tells us what they do, how they do it. And then we kind of get to jumping around and everybody explains, you know, they have a minute or two to kind of do their elevator speech, or if there's events going on that they're hosting. so again, it's just a great way to kind of connect and bring people together.

Steve:

Yes. And when I, I, as much as COVID has certainly affected the way that we work in some negative ways, I, one thing I do like is these zoom meetings, because I can be doing my own day job, like nine to five. And then I just hop on for my networking call. I get to see my friendly faces for that 45 minutes. Catch up with them on what's going on with business and give them an update on our availability and specials and know. Touch base and then go on with my day back to, as it was already scheduled. So it, you know, it's, you've adapted in a great way to make sure that it's live. And similarly, so has the CRC, which is having a meeting on Wednesday, the 11th as well. That's the community resource council. led by Kurt Werner and a good friend of the podcast. my second favorite Brittany, Brittany Riley.

Brittany:

I mean, I'm kind of happy I'm first, Brittany. I love you. But yeah, I

Steve:

also feel like, I mean, I love her so much actively and regularly. She want me to take it personally cause I'm sure she'll see like us together and like our little magic that we do online and she'll be like, Fair enough.

Brittany:

Yes, definitely. And, and join us for that. That's a great meeting with Manatee County, networking professionals. And again, as you say, Kurt, he kind of leads that as the air traffic controller, just like, I feel for marketing, meaning that you're, you know, you're doing a lot of things, but, Kurt's been wonderful at making sure those CRC meetings are happening, which is community resources.

Steve:

Yeah. And one thing I liked that they do for the community is a lot of times, even with the senior advocacy council, which is one of the two people that it's going to be. Having donations from the care awards. but they typically help under privileged senior stay in their homes with devices for like $500 or less a year in grants. The community resource council has helped us a few times though, with things that were some somewhat outside of our mission statement that we can help with they've jumped in and really helped underprivileged seniors in need as well. And so definitely it's a great place to not only network, but also support your community.

Brittany:

Definitely. And I want to throw out there one more. one more. I am happy.

Steve:

Yes. I will just have to add it to the show notes as well.

Brittany:

So that's okay with Sarah, Bella, senior living shout out.

Steve:

She gave me tacos and margaritas on Friday.

Brittany:

It did happen. I was there as well. so basically on November 18th, we're actually hosting a senior professional event where senior industry professional event. Where you can come out and actually PI we're going to have about six to eight professionals there. You can actually pay money that goes back to the Sarasota senior advocacy council. and you can actually PI your favorite professional or multiple professionals for just a matter of five bucks. and all that money, again goes back to the Sarasota senior advocacy council. That's a mouthful, but I got it right twice.

Steve:

Okay. It is, especially when you have to alternate between that and the Sarasota County aging network and the two both starting with Sarasota County. And ends up becoming a really like complicated game of Scrabble where you only have a few

Brittany:

letters. I know I I'm very happy that I got that right this time, but that is on November 18, from three to five, the piping is going to start at four o'clock and we have people like Andre from senior living selections. We have of course Alicia, myself, Brittany Riley. Who's going to be on there as well. we have Kathy and Jeff parish. I mean, there's a great lineup of people where again, you

Steve:

can let up. To me, if she could hide me in the face, then she kind of signed me up. I don't know whether I've gotten the approval to go from work yet, but I guess I'll have to do on that.

Brittany:

Then you're in, I'm just saying I'm helping them. I'm part of the pre-planning committee.

Steve:

I was gonna say, similarly to your personality type, I'm sure people like in senior living either love us or they want to play us in the face.

Brittany:

Well, either way, they're going to pay for it.

Steve:

Right? So if we're going to raise them, it's going to help money. And I know that some people also, there, there will be some sort of gift baskets there from people who are too slow to donate for the hardest event last month for scan. And so they've already been having a mix of gift baskets that will be available as well.

Brittany:

Definitely. So we have a mix of those, which we super appreciate. And then Brittany Riley has really been amazing at getting some more sponsors for those. but so we were going to be able to buy tickets and be able to basically put those tickets into whichever gift baskets were, which worked amazing for the scan event that we did the masquerade lane. we had like, Oh my gosh, how many baskets did we have at that event?

Steve:

32 baskets. Not that I'm counting, but it was very successful. And we raised. $815,

Brittany:

amazing

Steve:

for the Sarasota County aging network and right around then as well. I, because, nominations ended as well as the sponsorship for the care awards, bringing it back to the care awards. we actually, now I calculated it and I'm going to be able to donate $425 each. So both scan and sack. And so that's over eight. Well, it is $850 going back into the community for seniors in need with enough leftover to make sure that every single person that we bank and wins an award will get an actual physical award as well as a digital one. So it'll make sure that, you know, not only are the caregivers and the community is being wrecked, recognized, winning, but also the seniors to ultimately the ones that are really going to have their lives changed. So, yeah. Thank you to all of our sponsors, like we care and

Brittany:

we have sun ways. We have senior crossroads

Steve:

and home instead, as well as seniors blue book. Yes. So thank you all. Now, speaking of the awards, what categories are you most looking forward to hearing who wins?

Brittany:

Well, Steven, to be honest with you, all of them, I know that sounds cliche to go ahead and go with that answer, but. I'm really excited for each and every individual who has been nominated again, whether that's a community or whether that's an individual individual person. I'm just most looking forward to these people feeling that warmth. And this it's a perfect ending to 2020. Let's be real. I mean, 2020 has not been easy for anybody. so this is a perfect way. So any of the category winners, I'm just excited that when we do the live show that they're going to feel that. Appreciation and sense of that. So that's really, I'm going to say all of them.

Steve:

Yes. And one thing I love about not only having senior's blue book on as a platinum sponsor for having you on as a cohost is I'm pretty sure that between you and I will going to have some really good entertainment for the show as well.

Brittany:

We are, we were just pre-planning before this episode, of course. So, everybody needs to really look forward to some, some great entertainment.

Steve:

Yes. Brittany, as a little sneak preview for listeners is going to be living her Brady bunch dream realness with editing.

Brittany:

That's right. That's right. So our sponsors, they don't know it yet, but we've made a decision this morning that they will be a part of a little, which will promote the awards, but also be able to thank them as sponsors for making this happen.

Steve:

Yes. And we will say no more until it goes live. Yes. But in order to keep in touch with these live updates, the best thing to do would be to follow not only our podcast, senior, living on the Suncoast, but also to follow Brittany online, with seniors blue book, because between the two of us, we're going to be posting all about the awards and the nominations and everything leading up to the event. You can also email me if you have any questions or issues at www dot happy life. pod.com is the website, or my email is happy life [email protected] So thank you very much, everyone

Brittany:

so much for having me. We'll

Steve:

talk with you soon.